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Romantic Roses
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Some results of our Super Bowl ad

Below is a really positive update on how our Super Bowl ad was received and effected traffic.

This year's Super Bowl was the 2nd most watch Super Bowl ever and the 3rd most watched event of all-time.

Audi was strong in ad rankings:
• USA TODAY Ad Meter ranked Audi #12 out of 50, highest among automakers by far
• TIME Magazine's ‘Best and Worst Super Bowl Commercials’ grades Audi A-
• YouTube: 4.5 out of 5 stars• AOL: 5 out of 5 stars (one of the highest ranked ads on AOL) • MSNBC: One of the top Super Bowl ads • AdForum: Top 5 Super Bowl Ads

Pre and post game press coverage took notice of Audi:
• As of 2/1, Audi has achieved 546,520,379 Media Impressions and over 515 stories have referenced Audi and its brand message.
• Audi was a leader among pre-game buzz with more blog posts than Hyundai, Budweiser, Pepsi, Doritos, Bridgestone and Pedigree. And Audi continues to be among the top in post-game buzz.

Extensive traffic and consumer engagement on audiusa.com:
• Audiusa.com unique visitor traffic increased 89% over baseline daily average. • The Audi A6 configurator achieved 3,976 complete configurations – a 282% increase over baseline.

2009 Audi A6 19” Sport Package

Audi of America is pleased to announce the availability of a 19" Sport Package for the 2009 A6 3.0T sedan. The main character in the exciting chase scene of the Audi Super Bowl commercial can now be ordered. The combination of 19" five-spoke wheels, sport suspension, performance tires, and 3-spoke sport steering wheel give the A6 a very sporty look, and even more performance to match the powerful new supercharged V6 engine.

19" Sport Package (PSR)
• 19" five-spoke wheels (F43)
• Summer performance tires (H6Q)
• Sport suspension (1BE)
• 3-spoke multifunction sport steering wheel w/shift paddles and "S-line" badge (1XX + 6F1)

Availability:
• 2009 A6 3.0T quattro sedan
• Premium Plus and Prestige equipment levels
• Interior colors Black (GD) and bicolor Amaretto/Black (GU)
• Vehicles built starting in CW11/09

For model year 2009 the A6 received a product freshening with new exterior styling, interior upgrades, a supercharged V6 engine, and a completely revamped offer structure. The addition of the 19" Sport Package adds to the sporty character of the A6 and is a preview of further product enhancements which will be coming to the A6 model line for model year 2010.

All-New 2009 Audi R8 V10

Audi of America is pleased to announce that the Audi R8 5.2 FSI quattro models are available for order. Audi continues to reinforce its leading position in the high-performance sports car segment – in the R8 5.2 FSI quattro it is rolling out the new top-of-the-line model of the R8 model series, which was developed by its high-performance division, quattro GmbH. Its ten-cylinder engine develops 525 hp, which is capable of delivering breathtaking performance. Audi technologies such as quattro permanent all-wheel drive, the lightweight aluminum body and the innovative all-LED lights propel the new top
Audi model to the top of its competitive field.

Technical Highlights:

5.2 FSI direct injected engine
o Same high-revving V10 engine found in the GT3 R8 race car
o 525 hp @ 8000 rpm
o 391 lb-ft @ 6500 rpm
o 8700 max rpm
o 196 mph top track speed
o 0-100 km/h 3.9 sec

Mid-engine/quattro concept

Available R tronic sequential transmission capable of 0.1 second shift times

Audi magnetic ride

5.2-specific suspension tuning

ASF – Audi Space Frame

Full LED headlights

Exterior differentiating features

5.2 specific exterior color offering: Sepang Blue pearl effect

5.2-specific 19-inch ten-spoke Y design forged aluminum alloy wheels with
235/35 R19 front, 295/30 R19 rear summer performance tires

Single frame grille in high-gloss black with vertical and horizontal chrome
slats

Air inlet grilles / spoiler lip high-gloss black

Air outlet grilles at rear high-gloss black

Rear end with uninterrupted black center section

Flared sideblades

Flared rocker panels

Enlarged rear diffuser

Aluminum optic engine cover vents

Oval exhaust pipes

Full LED headlights

Interior differentiating features

Fine Nappa leather seats

5.2-specific instrument cluster and gear knob

5.2-specific door handles

Standard Feature Highlights (above R8 4.2 FSI)

Fine Nappa leather seats

Audi navigation plus

Audi parking system advanced with rearview camera

Hill hold assist

Auto dimming exterior mirrors/heated/power folding

Storage Package

Audi: "The Chase"